The first 60 minute guide to franchising has been written specifically for the benefit of those people looking to become Franchise Owners.
The guide, sponsored by HSBC and endorsed by the bfa will enable readers to get a general overview of franchising, to consider the key questions and highlights the main areas for further research.
Brian Smart, Director General of the British Franchise Association says of the guide.
"The book is clear, concise and an easy read. It will be an excellent first step in your passage through the maze of franchising opportunities".