Nigel Toplis
Geoff Marsh
"Probably the most successful marketing concept in the world"
The 60 minutes guide to Direct Mail has been written to give readers a general overview of direct mail, to consider key questions, to highlight the main areas for further research and to allow the reader to be in a better position to say whether or not direct mail is a suitable discipline for them.
The book covers Direct Mail in the context of the overall marketing mix and details the specifics of the concept plus the benefits and objectives of Direct Mail and importantly the ‘Seven Steps to Heaven’ that makes up the Direct Mail process.
- Finding the M.A.N
- Getting Personal
- Wrapping it up
- Adding a little JNSQ,
- Showing the offer
- Taking total control
- Follow up