Nigel Toplis
Geoff Marsh
The 60 minute guide to Franchising 2 – Case Studies, has been written with a particular focus on a selection of case studies from a cross section of Franchise Owners, across a breadth of industry types.
It is a perfect compliment to the initial 60 minute guide to Franchising and serves to extend the level of knowledge to readers such that they get a further insight into the world of franchising.
Sir Bernard Ingham, President of the bf writes "The book is not intended as an advertisement for franchising but as a serious attempt to make sure people know what they are doing when they propose to enter the franchise sector. But by enabling 12 franchisees to talk frankly about their experience, it turns out to be the best advertisement anyone could wish for".
Brian Smart, Director General of the bfa adds "In this second issue of his book of good sensible and straightforward advice, Nigel Toplis brings the reality of some franchised businesses and their franchisees right into your hands. This is not just a collection of wise things that can be said to you as you start out on the path to your own business; it’s a set of pictures of the realities that franchisees before you have found in their path to their own business".